RIYADH, SAUDI ARABIA (December 3, 2024) – NBXL, the first US-Middle East based independent professional basketball league, is thrilled to announce the United Middle East Basketball Club as its newest franchise in Saudi Arabia.
Christian Villar, founder and owner of NBXL, emphasized that team United will reflect Saudi Arabia’s core values of unity, hard work, and ambition. The franchise will play a significant role in supporting the nation’s Vision 2030, which aims to position Saudi Arabia as a global sports leader. With a recent partnership with Redstrike Arabia the newly established GCC and MENA division of Redstrike Global, the NBXL and the newly established franchise are already gearing up for planned NBXL league showcase games, grassroots youth initiatives, and events in Saudi Arabia, Expo City Dubai, and USA prior to the upcoming coming inaugural season in the fall of 2025.
The United Middle East BC joins three other already announced teams in the NBXL: the NJ-Pros and American Basketball Club from the USA, and the Expo City Dubai Innovators from the UAE. This addition strengthens NBXL’s presence in the Middle East, complementing the Expo City Dubai Innovators and further emphasizing the league’s dedication to fostering unity and global connectivity through sports. It also provides basketball fans in the Gulf region with a new home team to rally behind.
Stay tuned for players and coaches signings, partnerships, sponsorships, front office executives and new board members for the NBXL league and individual league owned team's co-owners announcements.
For media inquiries, please contact: Info@thenbxl.com
About NBXL
The NBXL is the first-ever independent single entity US-Middle East based professional basketball league featuring elite players from around the world
NBXL is composed of four league owned franchises representing the United States and Middle East
With an absence of an import rule, a shorter season and the introduction of an in-season tournament cup, NBXL aims to captivate audiences worldwide while fostering cultural exchange and promoting tourism opportunities
More than a decade in the making, NBXL meticulously planned its launch, engaging in extensive research and understanding the dynamics of local, national and international basketball markets
From 2009 to 2020 it operated as a professional basketball team concept playing against other professional teams and leagues worldwide to gain insight into the league
Since transforming into a league in 2020 it has been in the Middle East studying and understanding the culture, customs and basketball markets while actively growing and supporting the game at the grassroots level
In its 2025 inaugural season the NBXL looks to provide an extraordinary basketball experience for players and fans alike, transcending borders and redefining the future of the sport while becoming one of the best professional basketball leagues in the world
For more media inquiries, please contact info@thenbxl.com
About REDSTRIKE Arabia.
REDSTRIKE Arabia is a leading sports marketing agency dedicated to empowering and inspiring the global sports community through innovative marketing solutions. Our focus is on creating meaningful connections between athletes, brands, and fans, leveraging cutting-edge technology and creative strategies to amplify the passion and potential of sports around the world.
For further information, please contact:
Nehal Aljaidi, Communications Director
REDSTRIKE Arabia
Phone: +966 56 109 9148
Website: www.redstrike.com
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