Riyadh, Saudi Arabia (August 6, 2024) - NBXL, the world’s first US-Middle East based independent professional basketball league, proudly announces a strategic partnership with Redstrike Arabia, the newly established GCC and MENA division of Redstrike Global. This partnership, celebrated as a key milestone in NBXL's expansion strategy, aims to boost the NBXL brand across the Middle East, particularly in Saudi Arabia, where it plans to introduce its fourth team.
Christian Villar, Founder and Owner of NBXL, highlighted the alignment of this partnership with NBXL's goal to extend its reach in the Middle East. He emphasized the potential for this collaboration to transform professional basketball in the region, especially in Saudi Arabia, which is rapidly becoming a global hub for sports and entertainment. This initiative promises to unlock new opportunities, spur innovation, and enhance visibility, benefiting athletes and fans alike.
Saad Houtan, Executive Partner of Redstrike Arabia, expressed enthusiasm about the partnership's potential to support the objectives of Saudi Arabia's Vision 2030. He remarked, "This partnership is a significant step towards fostering a business relationship that not only meets the ambitious goals of Vision 2030 but also promotes sustainable growth and innovation in the region."
About NBXL.
The NBXL is the first-ever independent single entity US-Middle East based independent professional basketball league featuring elite players from around the world
NBXL is composed of four league owned franchises representing the United States and Middle East
With an absence of an import rule, a shorter season and the introduction of an in-season tournament cup, NBXL aims to captivate audiences worldwide while fostering cultural exchange and promoting tourism opportunities
More than a decade in the making, NBXL meticulously planned its launch, engaging in extensive research and understanding the dynamics of local, national and international basketball markets
From 2009 to 2020 it operated as a professional basketball team concept playing against other professional teams and leagues worldwide to gain insight into the league
Since transforming into a league in 2020 it has been in the Middle East studying and understanding the culture, customs and basketball markets while actively growing and supporting the game at the grassroots level
In its 2025 inaugural season the NBXL looks to provide an extraordinary basketball experience for players and fans alike, transcending borders and redefining the future of the sport while becoming one of the best professional basketball leagues in the world
For more media inquiries, please contact info@thenbxl.com
About REDSTRIKE Arabia.
REDSTRIKE Arabia is a leading sports marketing agency dedicated to empowering and inspiring the global sports community through innovative marketing solutions. Our focus is on creating meaningful connections between athletes, brands, and fans, leveraging cutting-edge technology and creative strategies to amplify the passion and potential of sports around the world.
For further information, please contact:
Nehal Aljaidi, Communications Director
REDSTRIKE Arabia
Phone: +966 56 109 9148
Website: www.redstrike.com
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