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The JR NBXL mission is to develop next generation pros, on and off the courts, for the NBXL. We provide recreational and educational programs both domestically and internationally. 

Recreational sports will consist of both boys and girls camps, clinics, aau, tournament and leagues in basketball, baseball, football, soccer, and hockey.

Educational programs will focus on financial literature, entrepreneurship, leadership, knowing your rights, community services, and personal development.


We were part of the Expo2020 Dubai by hosting free basketball clinics for visiting schools and a JR NBXL Expo2020 Dubai Cup (U16) featuring 2 schools and 2 basketball academies from Dubai. 

We were honored to have sponsored the Dubai Schools Games Basketball Championship in collaboration with the Dubai Sports Council  May 23-26 at the World Trade Centre.