NBXL in the MAKING
The NBXL is an independent American professional basketball league, based in Dubai, featuring some of the best professional basketball players from around the world. Dubai is known globally as one of the safest and best cities to live in the world as well as a hot spot for entrepreneurs to develop their visions into reality. Along side Dubai, the NBXL will host games in the United States for its founding US based franchise, the New Jersey Pros (NJ-Pros). Players will have NBA and top international professional basketball playing experiences and coaches will have NBA professional basketball playing and/or coaching experience.
The NBXL will operate a single-entity business model in which the NBXL owns and operates all 8 league teams. It is the goal of the NBXL to offer franchising opportunities in the near future.
The NBXL concept has been a developing league since 2009.Instead of launching the NBXL at that point, we decided to concentrate on study and research into why historically so many sports league ventures have failed. One of the common problems that occurred with other start up leagues was the lack of prior experience in operating a sports team let alone a league. It became clear that in order to build and establish the NBXL it was vital to first understand how individual teams operated and the requirements that the NBXL would need to provide for its players, team owners, and community in which they played as a league.
At that time there was a feeling that people were attempting to start professional basketball leagues to meet the demand for basketball to become a worldwide sport. More and more players were turning pro but the NBA only has limited job openings per team. As a result the NBA itself launched its own developmental league called the NBA D-League, now known as the G-League, after Gatorade obtained the naming rights. As of today the NBA G-league has the same amount of teams as NBA league. The NBA G-league serves as development platform for the NBA teams. It’s a place where players can be called up to the main NBA league when required. At that time many countries started their own National professional basketball leagues composed of national players. The exception being to allow 1or 2 non national players per team to play as imports.
At the time Christian Villar (the founder of the NBXL), had just returned from playing professional basketball internationally. Instead of trying to start the NBXL as a league like so many others he took a different approach. Having played professional basketball he already understood the needs and demands of players .Jumping straight into launching a league he knew he would be missing the opportunity to learn and understand how to operate a professional basketball team. This is the key others were lacking. The opportunity to provide a platform for other players to continue playing professional basketball alongside him while learning this fundamental step prior to launching the NBXL gave him another reason to create a pro team first. As a result the NJ-Pros which is today the founding team of the NBXL was formed.
NBXL As NJ-Pros Team Concept
Members of Professional Basketball Leagues
2009 - 2011 Member of the Eastern Basketball Alliance (EBA)
2011 - 2012 Member of the Atlantic Coast Professional Basketball League (ACPBL)
2012 - 2014 Member of the American Professional Basketball League (APBL)
Independent - No League Membership 2014 -2016
The NJ-Pros stopped playing in leagues and became independent, scheduling games against other top professional basketball teams from professional basketball leagues across the globe. That included teams from top international leagues, such as the Baloncesto Superior Nacional (BSN) of Puerto Rico, the LigaNacional de Baloncesto (LNB) of the Dominican Republic, along with two games against the Dominican Republic Men's National Basketball Team.
On the national level, the NJ-Pros hosted showcase games prior and after the NBA Developmental League games of the Westchester Knicks and Delaware 87ers. The games were branded as professional basketball double headers and all children were able to attend both the NJ –Pros game and the respective G-League team’s game after at no cost. This was a fantastic way to help many children who simply could not afford to purchase a ticket. It was a way to meet their local stars, watch a night of fun-filled basketball, while expanding fan-base outside of New Jersey into surrounding areas.
2017 - 2020
NJ-Pros played exhibition games against numerous top international professional basketball teams and Men's National Basketball Teams from around the globe such as the Dominican Republic and USA Men’s National Basketball Teams.
2020 - PRESENT
The NJ-Pros become the founding members of the NBXL professional basketball league. The NJ-Pros also served as the model to replicate 3 other basketball team franchises taking part in season 1 of the NBXL.
NBXL in the United Arab Emirates (UAE)
Since 2020 the NBXL has been actively in the United Arab Emirates establishing relationships with key individuals, institutions, government entities, studying the market and understanding the culture, and actually engaging in events with the youth and schools.
In 2020 the NBXL had its first meeting with the Dubai Sports Council for an initial introduction and discussion of having the UAE as the home of the NBXL. This past June 2022 the Dubai Sports Council gave the NBXL permission to operate during the UAE National Basketball League off-season.
During the past two years the NBXL met with the members of the Abu Dhabi Sports Council and visited their brand new Etihad Arena. After meeting with arena General Manager the NBXL will have access to this fantastic new Arena.
The NBXL visited and developed a relationship with the Coca-Cola Arena and its General Manager. The NBXL will also have access to this state of the art Arena.
The NBXL held meetings with members of the royal family from the UAE and royal family office representatives.
The NBXL established relationships with East Sports Management (ESM) that manages all after school curriculum and sports for GEMS Education schools. The NBXL will host school day NBXL games for the students of GEMS Education Schools.
NBXL also established relationships with the Dubai Schools Games, organized by the Dubai Sports Council and managed by ESM. The games feature the participation of over 201 schools and 300,000 students.
NBXL was able to meet and develop a relationship with the founder of Reebok, Joe Foster, when he met with Christian Villar, NBXL founder/owner in October 2021 in Dubai. Joe Foster is now the Chairman of the NBXL advisory board and NBXL ownership group member.
The NBXL has established relationships with many basketball academies and youth teams for its JR NBXL programs.
The NBXL has plans to also provide opportunities for women to have a platform to showcase their professional talents as the men in the NBXL by launching the WNBXL, the NBXL's women's professional basketball league.
NBXL x EXPO2020 Dubai
On March 10th and 11th 2022 the NBXL participated in EXPO2020 Dubai by providing two days of basketball activities. This was a historic event that had over 24 million visitors from all over the world. On day one we held basketball clinics for Dubai schools visiting the Expo. On day 2 the NBXL hosted a 4 team basketball cup featuring 2 schools and 2 basketball academies from Dubai. The NBXL also handed out over 100 bags with notebooks for each participating player this is something it has done since 2009 in every city and country it has visited. The champions and runner up team received sneaker sponsorship, from The Pros Brand, for each of its players and coaches.
NBXL x DUBAI SCHOOL GAMES BASKETBALL CHAMPIONSHIP
On May 23-26, 2022 the NBXL sponsored and assisted with the hosting of the Dubai Schools Games basketball championships which featured the participation students from over 201 private schools with an approximate 300,000 students. The NBXL provided backpacks filled with school supplies, team trophies for winning teams as well as MVP trophies for winning team most valuable player. In conjunction with The Pros Brand it also provided free sneakers for students and athletes that demonstrated sportsmanship during the 4 day event at the World Trade Centre.